#Herky

Artist

de Novo Alternative Marketing Team

HAWKEYE MOMENT

The de Novo team embodies the Hawkeye spirit. We believe in hard work, teamwork, and doing things the right way for the right reasons. That’s the Hawkeye way. That’s the de Novo way.

about the artist

The de Novo Alternative Marketing team consists of eight creatives who bring their talents to the Corridor every day. The process involved everyone, from the partners to the interns. The result? Hashtag Herky: a beast covered head to toe with popular hashtags, hashtags we wish we’re popular and a hefty dose U of I themed phrases. #thinkdenovo #toomanyhashtags #ryanisannoying #sorrynotsorry #GOHAWKS

BEHIND THE DESIGN

#Herky is covered in hundreds of popular hashtags, including #TeamPat and #TeamFLASH, created in honor of 14-year old friends Patrick and Austin. Patrick McCaffery, son of Iowa basketball coach Fran McCaffery, and friend Austin Schroeder both learned about their medical situation about the same time in March. Patrick had a malignant tumor on his thyroid removed in March, while Austin was diagnosed with stage three non-Hodgkin Lymphoma. This Herky is just one of the many ways the community has supported their fight against cancer.

location

Private Residence